Harbor Lights Sailing Association
Harbor Lights Sailing Association is a local sailing club in Chicago. They wanted a new logo to appeal to their target demographic: young people with no history in sailing, but an interest in sports and adventure. Their ideal logo evoked “perfect summer weather, the sights and sounds of the harbor (and not your phone or computer), sailing past the break wall and letting it all go away” and I think my work delivered.
Deliverables: Logo design
Though the final logo (above) was really beautiful, I loved some of the in-progress concepts we came up with (seen here).