Responsive web design for HubSpot COS in Bootstrap 2.x
I led web design at Conversant during my time as Senior Art Director and put a lot of love into www.conversantmedia.com. Sitewide, this refresh resulted in:
37.7% increase in visits
25% increase in unique visits
3.2% increase in time spent on page
Deliverables: Website strategy and user experience; page wireframes, designs, specs, and QA; design and process guides; HubSpot, web design, and QA training for larger Conversant team
I designed and launched this template, utilizing Bootstrap flexbox, across 24 pages to address vertical-specific needs.
While with the company, I designed over 100 web pages. Deliverables included UX wireframes, mobile responsive pages, specs, and conversion strategy across the following projects:
2017 site redesign
Parent company Epsilon.com 2017 site redesign
Proprietary product microsites
2015 ConversantMedia.com redesign
Mobile designs for the Home page and Primary page template.